Lexical innovations with the root popolam (‘in half’) in the Russian gendered Internet discourse

The relevance of the study is underpinned by modifications Russian society gender canon, worldview transformations and growth importance communicative linguocultural Internet space that constitutes field spontaneous social, psychological linguistic experiments also representative sources information on Russian-speaking men women’s speech practices. research aimed at revealing describing derivational, semantic functional features 23 lexicographically undefined, engendered lexical units motivated adverb popolam (‘in half’) pointing extralinguistic situation financial responsibility dividing ina couple. conducted material authors' contexts corpus including 1750 products manifesting informal communication were published inthe period from 2012 to 2022. obtained continuous sampling method with help social network VK search engine Google web engine. authors used methods word-formation, interpretation, contextual discursive analyses statistical method. analysis has diagnosed constituents derivational nest popolam- as basis are nominate, categorize, characterize evaluate masculine feminine persons participants in romantic, sexual family relations. innovations denote relationships a couple point view division between partners. They designate actions behavior types such relationships. proves contain stable negative evaluation prevalent woman's language. revealed functions denomination, categorization interaction subjects phenomena depend main ideological function innovations. increasingly important underthe circumstances conflict patriarchal new egaliterian contacts. It determined popolamshchik (‘slammer’) male denomination not only most widespread constituent but key word gendered discourse.